MANILA — Philippine tourism authorities inaugurated on Tuesday a beach for Muslim women travelers in Boracay, the country’s top resort island, to attract visitors from neighboring Muslim-majority countries and the Middle East.
Located in the province of Aklan, in the center of the Philippine archipelago, Boracay is known for its white sand beaches and coral reefs that make it one of the world’s most popular holiday islands.
Developing Muslim-friendly properties and attractions in Boracay has been on the Philippine Tourism Department’s agenda since earlier this year, as it undertook initiatives to ensure that visitors have access to halal products and services.
The new Muslim-friendly cove area — Marhaba Boracay — is located in Boracay Newcoast township and is a place “where Muslims, especially women, would feel comfortable,” Tourism Undersecretary Myra Paz Abubakar told Arab News.
“We know that a lot of foreign visitors go to Boracay. So, it’s also a good invitation for our Muslim brothers and sisters to consider also to visit Boracay because now we have something to offer there, like halal food. Then this beachfront is also for our Muslim friends.”
The Philippines is enjoying an increasing number of visitors from neighboring Muslim-majority Indonesia, Malaysia and Brunei, as well as from Middle Eastern countries.
“Marhaba cove represents our dedication to ensuring that all travelers, regardless of faith, can enjoy the world-renowned shores of Boracay,” Tourism Secretary Christina Frasco said during the inauguration ceremony.
“We reaffirm our commitment to transforming the Philippines into a destination for everyone to enjoy.”
In 2023, visitor arrivals from Muslim-majority countries increased by 120 percent compared with the previous year, according to data from the Department of Trade and Industry. Last year, Muslim visitors comprised nearly 11 percent of the Philippines’ total foreign arrivals.
“This year, we are on track to continue this positive trajectory with nearly 270,000 Muslim visitors recorded in just the first half of 2024,” Frasco said.
“The Department of Tourism has also proactively ensured that our Muslim guests feel at home during their stay. Hence, we have accredited 289 Muslim-friendly accommodation establishments and 237 restaurants across the country with significant concentrations in certain areas of the country.”
The Marhaba cove is developed by Megaworld, one of the largest Philippine hospitality chains, with whom the DTI signed an agreement earlier this year that all of its properties would be converted into Muslim-friendly tourism establishments.
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